Tuesday, September 7th, 2010

Choosing An Industry Innovator: Citizen Eco Watches

July 7, 2010 by  
Filed under Shoes

It is an amazing thought that watches have been around for over 500 years. Initially pocket watches were the norm; created as early as the 1500’s. Today, watch design continues to be a global phenomenon leading the world in micron technology and innovation. Although there are many watch making companies around the world, Citizen men watches are leaders in this field.

The watch company started its journey in 1918 even before it had a name. In just a little over one decade, it established itself as a prominent corporation. The Mayor of Tokyo felt that every citizen should have an opportunity to own a high quality timepiece, so the name ‘Citizen’ was selected.

Although it was not the only watch company, it did have a goal; to make watches available to the masses. It didn’t take but a few years after it’s incorporation to build the first watch factory in Japan. Today there are over 3,000 people around the globe employed with exports to countries throughout the world.

Years later (1956), they were the first Japanese company (after World War II) to create a ’shock resistant watch’.  This was a landmark breakthrough for the industry as it opened the door to a whole new level of technology. Just one development changed the way watches were used and how they were worn. Three years later, they partook in another first with a water resistant watch.

Just prior to 1960 the company began to export to China. Additionally, at the beginning of the new decade, they created a relationship with a U. S. watch company exporting to the United States. Growing to worldwide recognition, the company produced the world’s first diver’s watch, a watch that actually had the ability to electronically detect depth.

As the worldwide company moved forward, watches became a major fashion statement. Watches today sell for thousands of dollars, allowing the buyer to literally wear a work of art. Over the last 90 years, they have kept setting the standard for distinction and advancement. Dedicated artists and creators have produced the thinnest and most widely known liquid crystal display timepiece. Following right behind the LCD technology came a light powered watch that eliminated the need for a battery or winding.

As times have changed the corporation has changed with it. Being the first company to ever receive the “Eco Mark” seal of approval, they distinguish themselves as a pro environment corporation. The ‘Eco Mark’ symbol recognizes companies as voluntarily seeking ways to make its products more earth friendly. This is done by minimizing or eliminating parts (such as batteries) that may end up in landfills.

Personality and taste vary from one individual to the next, creating the need for watches of different styles, sizes and prices. Being the worlds largest watchmaker they offer a wide range of choices to fit one’s taste. In today’s culture, mens wristwatch are just as much a display of your personality as they are a way to tell time. Certainly Citizen watch are a definitive work of art, technology and originality.

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